ShortsandLongs Advert Banned for Glamorising Spread Betting

ShortsandLongs – the only spread betting company to offer free guaranteed stops to all of its clients – has had a print advertisement banned by the Advertising Standards Authority after they received one complaint which said it was glamorising spread betting. The advert, which featured in a number of publications, shows a man in a car with two attractive women and the ASA judged that it irresponsibly linked gambling with sexual success and enhanced attractiveness.

The site was launched in September 2008 as a revolutionary way to trade financial markets through spread betting. It allows all clients to place trades knowing exactly what their maximum exposure will be, whilst still giving customers the chance to enjoy open-ended winning trades. Traditionally, the volatile nature of spread betting has left traders facing the risk of open-ended losses as well as wins.

ShortsandLongs spokesman Andy MacKenzie said:

‘We are disappointed that the ASA has made the decision to ban the advert after receiving just one complaint. The simple fact of the matter is that ShortsandLongs actually reduces the risks of spread betting. All of our clients have free guaranteed stops so they know exactly what they are risking with each trade. In these difficult times, we feel that we are leading the way in responsible gambling rather than glamorising betting. In no way do we mean to suggest that opening an account with us is going to make you any better looking!’

About ShortsandLongs

ShortsandLongs is a trading name of Spreadex Ltd, a financial and sports spread betting firm founded in 1999, which specialises in the personal service and credit area. Having been very successful, Spreadex decided to create ShortsandLongs.com in order to bring the benefits of its expertise to a wider market. Spreadex clients trade in both financial and sports markets and it is authorised and regulated by the Financial Services Authority. As part of Spreadex, ShortsandLongs.com members can be reassured that they will benefit from the same exacting standards, whilst having access to a unique and exclusive trading environment.

To enable you to set your risk levels with confidence, ShortsandLongs offers totally FREE guaranteed stop orders (other providers may charge a premium). This protects you against ‘gapping through’ both overnight and in times of volatile market movements. ShortsandLongs Elite traders can benefit from fluctuations in some of the most exciting, dynamic and volatile world markets like oil and foreign exchange, alongside the more easily obtainable markets of shares, indices and bonds.

Want to see it? -> Banned ShortsandLongs Advert (1930 Kb)

Thoughts: An advert gone bad or has it not… The ASA keeps getting tougher on daring marketers and ShortsandLongs joins the ranks of Paddy which also had a spread betting advert banned…

Tags: Advertising Standards Authority, ShortsandLongs, spread betting, spreadex

This entry was posted on Wednesday, February 11th, 2009 at 10:32 pm and is filed under Industry Happenings, Public Relations. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.