The Gate retains £2m City Index media account

LONDON – Financial agency The Gate has retained the £2m media planning and buying account for financial services company City Index in a two-way pitch against Ptarmigan.

Ptarmigan already handled the business for financial trading firm Finspreads, which was bought by City Index earlier this year.

City Index was established in 1983 and is a spread betting and “contracts for difference” share trading firm servicing financial clients.

Finspreads was established in April 1999 and is also involved in spread betting. In March 2001, it became the first company to offer fully interactive online spread betting.

Stuart Rice, head of marketing at City Index, said: “The Gate’s knowledge of our sector, and subsequent media strategy is simply fantastic. We’re going through a phase of dramatic change, and what really impressed us about The Gate were its views on how we move forward in terms of brand management, not solely buying media space.”

Mark Ashley, media director at The Gate, added: “We are delighted to have retained the City Index account and look forward to working closely with both companies in developing exciting and innovative media plans that deliver ROI.”

The Gate’s portfolio of clients includes Invesco Perpetual, Investec, The Royal British Legion and Scottish Widows.

Tags: City Index, cityindex

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