03: When did you launch Ayondo?

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Sarah Brylewski of  Ayondo When did you launch Ayondo? What convinced you to enter the German market? Why the change in name from Gekko Global Markets to Ayondo Markets? The core idea of Ayondo was to offer a disruptive business model for the financial markets because the financial industry has changed a lot. People might not trust their bankers or fund managers like they did in the past and people are these days looking for self-directed trading platforms where they can decide what to do with their money without depending on other people. Ayondo offers both social trading and self-directed trading. Ayondo has two core markets; the UK and Germany and demand for our products is continually growing. The social trading market in Germany is much bigger than in the UK.

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